It has been 15 years at Cannes for Aishwarya Rai Bachchan. And almost every outing, and outfit, has made news — good, bad and ugly.
This year, it was her purple pout that created a stir.
Starting with a gold cape dress, she followed it with a red number designed by Naeem Khan. During the premiere of Sarabjit, Aishwarya took her Rami Kadi ensemble to an edgier level by sporting a lavender lip. 16 May was indeed a busy day for Twitter, what with assembly polls and Aishwarya's choice of lipstick.
The former beauty queen describes fashion as "art". Which it is. In its purest self, it's an expression of individualism and creativity. But fashion on the red carpet isn't art; it's business. The Guardian writes that Cannes' screenings are by invitation and the official dress code is explained to guests: men should show up in black tie-black shoes, and women in elegant dresses with smart footwear.
Perhaps, that's what stopping Aishwarya. And other celebrities. That the fact that they might represent a brand (Aishwarya is the brand ambassador for L'oreal Paris). Or they might represent various jewellery businesses and fashion designers, who will have the satisfaction of seeing their creations on the red carpet. Aishwarya, this Cannes season, sported looks by four different designers.
How much is the red carpet business worth? A report by The Cut estimates that a red carpet day rate for a celebrity stylist is anywhere between $1,500 and $10,000. It details in neat mathematics, a breakdown of Charlize Theron's 2012 Golden Globes outfit. Another report, by New York Magazine, details the appearance fee for different celebrities. While Business Insider confirmed that jewellery designers, shoe designers and even tampon companies pay the celebrities who endorse their products. It is all about the money.
Source: www.firstpost.com
This year, it was her purple pout that created a stir.
Starting with a gold cape dress, she followed it with a red number designed by Naeem Khan. During the premiere of Sarabjit, Aishwarya took her Rami Kadi ensemble to an edgier level by sporting a lavender lip. 16 May was indeed a busy day for Twitter, what with assembly polls and Aishwarya's choice of lipstick.
The former beauty queen describes fashion as "art". Which it is. In its purest self, it's an expression of individualism and creativity. But fashion on the red carpet isn't art; it's business. The Guardian writes that Cannes' screenings are by invitation and the official dress code is explained to guests: men should show up in black tie-black shoes, and women in elegant dresses with smart footwear.
Perhaps, that's what stopping Aishwarya. And other celebrities. That the fact that they might represent a brand (Aishwarya is the brand ambassador for L'oreal Paris). Or they might represent various jewellery businesses and fashion designers, who will have the satisfaction of seeing their creations on the red carpet. Aishwarya, this Cannes season, sported looks by four different designers.
How much is the red carpet business worth? A report by The Cut estimates that a red carpet day rate for a celebrity stylist is anywhere between $1,500 and $10,000. It details in neat mathematics, a breakdown of Charlize Theron's 2012 Golden Globes outfit. Another report, by New York Magazine, details the appearance fee for different celebrities. While Business Insider confirmed that jewellery designers, shoe designers and even tampon companies pay the celebrities who endorse their products. It is all about the money.
Source: www.firstpost.com
